Privacy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is given in the following processing procedures.
"Personal data" means all information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without giving any personal information. 
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and to improve our offer. 

Contact Responsible
Please contact us if you wish. The contact details of the person responsible for data processing can be found in our imprint.

Initiative contact of the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves to process and answer your contact request.

If the purpose of the contact is to carry out pre-contractual measures (e.g. advice in the event of an interest to buy, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 letter b DSGVO.


If contact is established for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 letter f DSGVO out of our predominantly justified interest in processing and answering your enquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you on the basis of Art. 6 Paragraph 1 letter f DSGVO.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.


Collection and processing when using the contact form 
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted, unless you have agreed to further processing and use.

Customer account orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data in connection with orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you. 
Your data will be passed on, for example, to the mail-order companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.


Advertising      

Use of the e-mail address for sending newsletters
We use your e-mail address, regardless of the contract execution, exclusively for our own advertising purposes for newsletter dispatch, provided you have expressly agreed to this. The processing is carried out on the basis of article 6 paragraph 1 letter a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. 


Dispatch service provider      

Forwarding of the e-mail address to shipping companies for information on the shipping status
We pass on your e-mail address to the transport company within the framework of the contract processing, provided that you have expressly agreed to this in the ordering process. The forwarding serves the purpose of informing you by e-mail about the shipping status. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until revocation.


Payment service provider Credit information      

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. This can be found at https://www.paypal.com/uk/webapps/mpp/ua/privacy-full.

Using PayPal Express
We use on our website the payment service PayPal Express of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The purpose of the data processing is to be able to offer you payment via the payment service PayPal Express. In order to integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognised.


This data processing, in particular the setting of cookies, is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to the processing of your personal data based on Art. 6 para. 1 letter f DSGVO at any time for reasons arising from your particular situation.


With the selection and use of PayPal Express, the data required for payment processing is transferred to PayPal in order to be able to fulfil the contract with you with the selected payment method. This processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO. Further information on data processing when using the payment service PayPal Express can be found in the corresponding privacy policy here.

Data collection and processing for credit assessment 
If we make advance payments, e.g. payment on account or direct debit, we reserve the right to obtain a credit report based on mathematical-statistical methods using the Creditreform Erfurt-Gotha Hain KG, Liebetraustr. 4 , 99867 Gotha. For this purpose, we transmit the personal data required for a credit assessment there and use the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The creditworthiness information may include probability values (score values), which are calculated on the basis of scientifically recognised mathematical-statistical methods and in the calculation of which address data, among other things, are included. Your interests worthy of protection are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 para. 1 letter f DSGVO (German Data Protection Act) out of our predominant justified interest in protection against default of payment if we make advance payment. You have the right to object at any time for reasons arising from your particular situation to the processing of your personal data based on Art. 6 para. 1 letter f DSGVO by notifying us. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have chosen.


Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.

Under the following links you can find out how you can manage the cookies of the most important browsers (including deactivating them):
Chrome Browser: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en
Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
Mozilla Firefox:    https://support.mozilla.org/en-US/search?q=cookies-permit-and-reject
Safari:                  https://support.apple.com/en-en/guide/safari/manage-cookies-and-website-data-sfri11471/mac


Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page.

The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly justified interest in guaranteeing the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you on the basis of Art. 6 para. 1 letter f DSGVO.

Advertising tracking analysis      

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The data processing is used for the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The following information, among others, may be collected: IP address, date and time of the page call, click path, information about the browser and the device used by you, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities, etc. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Google Analytics uses technologies such as cookies, web memory in the browser and counting pixels, which enable an analysis of the use of the website by you. The information thus generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.

Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overriding legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right to object at any time to the processing of your personal data based on Art. 6 Para. 1 letter f DSGVO.

You can prevent the collection of data generated by Google Analytics and relating to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
You can find more information on the terms of use and data protection at https://www.google.com/analytics/terms/en.html or https://www.google.com/intl/en/policies/ and https://policies.google.com/technologies/cookies?hl=en.

Use of Google AdSense 


We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the party responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws. The purpose of data processing is to rent advertising space on the website and to target visitors to the website with interest-based advertising. This feature allows the provider to serve personalized, interest-based advertising from the Google Display Network to visitors to the provider's website. Google uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines. The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting visitors to the site with interest-related advertising. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you based on Art. 6 Paragraph 1 letter f DSGVO.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en. Alternatively, you can prevent the use of cookies by third parties by going to the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information provided there. For more information and Google's privacy policy, please visit https://www.google.com/policies/technologies/ads/ and https://www.google.com/policies/privacy/.

Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "related audience" feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The application is designed to analyse visitor behaviour and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely include previously viewed product and information areas.
Your data may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.

The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting visitors to the site with interest-related advertising. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you based on Art. 6 Paragraph 1 letter f DSGVO.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out information provided there.
For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

Plug-ins and others

Using YouTube
We use on our website the YouTube embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The option "Advanced Privacy Mode" is activated. This means that YouTube does not store any information about the visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.

The data processing is based on Art. 6 para. 1 lit. f DSGVO from the legitimate interest in the needs-based and targeted design of our website. You have the right to object to the processing of your personal data based on Art. 6 para. 1 letter f DSGVO at any time for reasons arising from your particular situation.
You can find more detailed information on the collection and use of data by YouTube and Google, on your rights in this regard and on ways to protect your privacy in the YouTube data protection information at https://www.youtube.com/t/privacy.

Rights of data subjects and storage period

Duration of storage
After complete contract implementation, the data will be stored initially for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the person concerned
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
Furthermore, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct advertising.

Right of appeal to the supervisory authority
Under Art. 77 of the DPA, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.

Right of objection
If the personal data processing activities listed here are based on our legitimate interest pursuant to Art. 6 Par. 1 letter f DSGVO, you have the right to object to these processing activities at any time for reasons arising from your particular situation, with effect for the future.
After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling reasons for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If personal data is processed for the purposes of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for the purpose of direct marketing.

last update: 23.06.2020